DISQUS

Julia Huntsman · 1 year ago

Thanks for the brochure article--good ideas (sometimes we overlook the obvious).

Ryan Hukill · 1 year ago

This is a great, simple way to build traffic. I have several places around town that proudly display my business cards, so why not put out a brochure too... Thanks for sharing!

Rick NHS · 1 year ago

Great advice, I agree 100% that offline promotion of your blog is a great marketing approach. I think that real estate agents and Realtors alike can benefit greatly by following your suggestions. One note I would like to add, is that if agents can promote their blog as an online resource of information regarding local real estate... their potential clients may be more inclined to go there for advice, where then the chances of converting them into a client will be much higher.

Lydia Taylor · 1 year ago

I've brainstormed various ways to promote the blog offline, but had not come up with the brochure idea. The only thing I don't know about it is that it is so hard to measure the ROI. I do know that I run across people that positively mention my blog all the time, so apparently I'm doing something right. It certainly seems to follow that if you can drive more visitors to the blog, you should get a few more sales.

Joseph Ferrara · 1 year ago

Ryan,

If you try it, please let me know the response.

Good point, Rick. If your blog can be a local source of information, it makes sense to make it available to the local community.

Mike Farmer · 1 year ago

"NAR says 80% of home buyers AND seller move within 12-15 miles of where they currently live (2006 Study)."

The newest, 2008, study shows that 80% of that 80% are licensed real estate agents moving into smaller homes. :)

kayeThomas · 1 year ago

I have never thought of using a brochure to market my blog. I have my blog address on all my cards, flyers etc.. Certainly something to think about..

Ann Cummings · 1 year ago

I like this brochure idea to promote my blog. I use Moo cards that I include in mailings and note cards, and I leave those in different places. I do really like this brochure idea - I'll have to tinker around with that and see what I can come up with.

Love it!

Joseph Ferrara · 1 year ago

Thanks all. I hope some of you give it a try and let me know if it helped you in any way. Give Larry a call--- I'm sure he could offer some suggestions based on his experience.

If we all help each other and share ideas that work maybe we can reduce the statistic Mike Farmer mentioned in jest.

Ricardo Bueno · 1 year ago

When I was in Pasadena I put together some fliers (front & back) on 8.5x11 sheets of paper. On the front was a screen-shot of my blog with the words "Visit my blog" at the top in bold and the blog address at the bottom in bold. On the back was a screen-shot of one of my posts.

It worked well initially, I met a few local contacts... But yes I could have followed up on it better.

I posted the fliers at the more local coffee houses and distributed them at the local caravans (this was a hit). Oh and Robeks is pretty cool because they have that community bulletin board. I won a free office party :-)

Here's a sample of the flier I created for Bridget Armstrong in Eugene Oregon. She put it this little piece together for her local morning bagel shop (she writes some GREAT community posts).
http://flickr.com/photos/25250804@N03/2438448832/

Joseph Ferrara · 1 year ago

If you try it Ann, will you come back and tell us the response?

Sue · 1 year ago

Thanks for the tips. There are a few places I hadn't thought of advertising. Lydia, as far as tracking ROI, its often hard. I always ask clients how and where they found me.

Rhonda Porter · 1 year ago

I actually used a post card to promote my neighborhood blog that had just a photo of the "front page" and an brief announcement on the back of a new blog designed just for this neighborhood. (I've promoted my professional blog differently since it's not intended for a specific neighborhood). The postcards worked great and I'm sure the flyer method would too. Thanks for the great ideas!

Alex Beattie · 1 year ago

Again, this goes to the 'not enough white space' effect that the 'Internet-Based' advertising effect has had upon the Real Estate Market.

It is most certainly true that the inflated values, the HELOC irresponsibility from the banks down to consumer have played the largest role in the market normalizing... I cannot help but to wonder how much 'over-analysis' of the web as a marketing tool played in this mess...

I just brings me back to the last point about print being a medium that is really in the pole position. All this over speculation in the web has left the door right open for the agents who need, and or want to brand themselves through a nicely printed marketing piece.